Our story
Wear it where
they can see it.
Wear Your Heart On Your Sleeve started as a saying and turned into a uniform.
The saying
"Wearing your heart on your sleeve" means letting people see what you feel. Most clothes ask you to hide that. Ours put it right on the arm.
The build
Small embroidered patches and quiet script up front. Big graphics on the back. A heart on the sleeve of every top. Simple rules, so every piece feels like part of the same family.
The family
We're a spinoff of The Heart of Apparel, the hometown-pride brand. The Heart of Apparel reps where you're from. We rep who you love.
